Tuesday, 9 August 2016

Entrepreneurs: Don't Believe the Hype, Success Requires Hard Work (And other things)

You are scrolling through your newsfeed on Facebook when suddenly a compelling headline grabs your attention so you click through to read the article or blog. However, once you get there, the site freezes. There are so many adverts on it and videos on autoplay you can't load the page or it sticks...

As a general rule how long do you wait until you press back or close the window? If, like me and millions of other impatient people, you probably only wait a few seconds no matter how interesting the article looked.
success, hard work, time, entrepreneurs
Success can take time and hard work

I think we have all forgotten the days of dial-up internet and the horribly s-l-o-w speeds of yesteryear!

Yes, our impatience to have it all now is growing. If you believe the research, attention spans are down with most folk (And are in rapid decline) too.

And then there are our appetites for more; more of everything, from food to success.

We are living in a world where the message is: You can have more of what you want, easier and faster than ever before

Then there are the reality shows whereby people are thrust from nowhere to superstardom in about six weeks via American Idol, X-Factor and The Voice (Okay, maybe not The Voice).

I see adverts on facebook with such enticing headlines as (Not verbatim);

  • From zero to multi-millions in six months using my easy and simple strategies, blah blah blah
  • Attract high paying clients in 3 weeks and quadruple your income 
  • Facebook Ad's that will bring you 500 new leads per month without spending a cent...Blah, blah, blah
  • Work when you want, where you want -  how to leave your job and work anywhere in the world in just 30 days
  • And one of my all time favourites I saw as a book: Meet Your Soulmate by Friday (What even I bought the book on a Thursday evening?)

And then to satisfy the ever increasing appetites of the public who want more there are such titles as:

  • The 4 Hour Work Week (Who do you know who works just 4 hours a week?)
  • The Billionaire Mindset
  • Retire Now with just £500

And on and on the list goes. No longer are we content with reading about millionaires; the message is clear: I will show you how to become a billionaire.

No longer do you have to put in hard work, everything can be done on autopilot while you sleep.

And the marketing guru's are quite happy to pump out this message to all who will consume it. Just go on their seminars, online courses or live events.

The brutal, honest truth

For entrepreneurs or anyone who wants to achieve their version of success, I think this message is a stress builder. It harms more people than it satisfies. It can literally kill dreams and ambitions stone dead.

If success was really that easy and that fast, everybody would be successful and everybody would be doing it

But please, do not take me wrong. I do know a few people who have gone from zero to millionaire and multimillionaire status. I helped two such entrepreneurs achieve it.

I also firmly believe that anything is possible. I am an advocate of that. I shout it from my soapbox and coach people about it. You can also get better results or a breakthrough quite quickly too. But I am not talking about thrusting you into becoming a billionaire in a matter of weeks or months.

But for the most part these guru's, in their quest to get your hard-earned cash are all jumping on the gravy train and promising people too much and too soon.

Nowhere is the message that success is simple, fast and easy than from advertising online. You just need a 'Funnel' and your results will explode. But with a billion dot com's, this is far from the truth.

The most important goal for any start-up entrepreneur is not to make a million or a billion. It is to make your first £ or $ or first sale. That should be the objective. Once you have done that, you now have a strategy that you can take feedback from and repeat, tweak and improve.

These advertisements you see by some guru's may well have done what they said on their shiny headlines, I don't doubt it.

However, what they sometimes fail to tell you is the 5, 10, or 15 years hard work that has gone into their success or from zero to millionaire status.

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance." Steve Jobs
So if you are setting off on the road to success as an entrepreneur, be patient. It can take time. Be prepared to put in the hours of hard work. Get ready for setbacks, obstacles and threats. You are going to need to persevere.

The two entrepreneurs who I did help with their mindset, branding, positioning them as experts and creating their online wow factor who became a millionaire and multimillionaire, both worked extremely hard and very long hours.

One of them, who I did take from the brink of bankruptcy to $254k in six weeks, had also put in two hard years before I saw him, learning his craft.

So don't get suckered in to this new, modern day message. Yes you can become successful. You can grow your business, create your legacy and change the world. But remember that your mind and hard work will play a huge part in your success.

The brutal and honest truth is you will need to persevere, be patient and work hard.

This "new" message can force some entrepreneurs into making unfair comparisons. They start thinking that all other entrepreneurs must be doing better than they are and then subsequently become disheartened and demoralised. The guru's are telling them they are, after all.

“Believe in yourself, never give up and go about your business with passion, drive and enthusiasm” Peter Jones, Entrepreneur, (Net worth £220 million)

But it isn't the case.

Make your own comparisons with your own progress. Look back at where you were just 3, 6 or 12 months ago and chart how far you have come. Then set and raise your own bar as you move forward. You may well surprise yourself.

Work on your mind. Traits like resilience, personal belief, optimism, self-confidence, perseverance, focus, communication skills and goal setting are all things you can learn and build on. These are just as important as getting sales, marketing, establishing your brand, getting seen online etc.

Don't believe all the hype of the modern message. Success isn't always immediate or easy. But you can do it. You can breakthrough to the success you have been working on. Oh, and did I mention, never give up.